Joanne’s interest in technology is not limited to policy and social implementation and adoption. She is a true ‘geekgrrl’ (yes, the spelling error is actually deliberate), building computers as a hobby, and keeping up with technology development and diffusion as a matter of course.
Joanne is currently Chief Operating Officer at 1000heads, running the Sydney office of the world’s largest Word of Mouth agency. She’s recently returned to Oz after four years living and working in the UK.
Joanne moved to the UK in December 2007 on a Highly Skilled Migrant Program visa, to exercise her skills in social networking production and deployment with Xenial, a Fleming Media company, where she was Client Director. Following her time with Xenial, Joanne went on to act as a consultant for a number of UK companies, as well as developing courseware for Knowledge Universe, based in Singapore. Her last major consultancy in the UK involved launching HiBROW.tv as its Chief Operating Officer.
Previously Joanne had a successful consultancy practice in Australia. She resigned after twelve years as a university academic in February 2007 to pursue her consultancy business full-time. After receiving a number of queries from the private sector to act as a consultant, but never having enough time to devote to her contract work, Joanne felt it was finally time to move away from the comfort of the university life and focus on her commercial ventures.
Joanne’s long career as a university academic involved teaching in communications and strategic use of information technology. Joanne was Lecturer in the MBA program at the Brisbane Graduate School of Business at Queensland University of Technology where she taught for five years and conducted research in E-commerce, e-communications policy and Internet Marketing. She has previously been lecturer in Telecommunications and Media Studies at Swinburne University (under Professor Trevor Barr) for three years and Monash University in communications policy and practice at the National Centre for Australian Studies (under Professor Peter Spearritt) for five years. She also acted as a Research Assistant and Webmaestro for NCAS. During 2005 she was acting as a private consultant for organisations, acting as an e-commerce strategist and conducting business analysis of front-end websites as well as integration for back end systems and general information technology management, media communications, public relations and marketing. And from 2005-2007 she was seconded to the Australasian Cooperative Research Centre for Interaction Design (ACID) where she acted as a Program and Project Manager for research projects in interactive television advertising, and she provided strategic advice and analysis on the products of all research programs at ACID.
Joanne is also a former classical ballet dancer, and she taught classical ballet for eight years at the Waverley Academy under the direction of Pauline Waters.
Joanne’s brother, Andrew (Andy Grace to his on air listeners), is a prominent radio announcer with a history of working for the AUSTEREO and Australian Radio Networks.
Finally, Joanne is a very proud Aunty to Alissa, James & William, and grateful for her family and friends. As a now-rather-mature, but still itinerant soul, she believes that the world is something to be experienced, not something that you read about.