Google: Don’t be Unprofitable

You know I think we’re going to have to find a new Google Doodle that has a borg’s face and ocular implants replace the Os in ‘Google’. Because we’re rapidly getting to a time (if all rumours are true) where Google’s motto ‘Don’t be Evil’ is becoming farcical. ‘Resistance is Futile’ would probably be a better motto. The Times Online (UK) is now reporting on the rumour that Google is “working on a project to create its own global internet protocol (IP) network, a private alternative to the internet controlled by the search giant“. Now I know this is a stretch, and I know that there’ve been rumours that Microsoft were doing the same thing about five or six year ago, but I’m increasingly worried that Google are aggregating enough power in information provision and facilitation to actually fulfill such a possibility.

Don’t get me wrong – I’m still an avid (read: power) user of Google – in spite of my concerns about their policies in China, etc. I just am beginning to feel ambivalent about my use. Where once I used to be able to set a 30 second time limit for finding and linking to information found through specific and targeted searches on Google – and be proud of the fact – I now have a rather pained feeling that I’m somehow contributing to the mass indoctrination of society.

Sleep no more, folks. Sleep no more.

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