How to launch a website

This is a very brief lesson for any PR agencies or officials out there. 

When you are sending invitations and doing press releases on the launch of a new website, it’s always a good idea to actually list the address of the site.  Any good developer will have a ‘place holder’ on the site if it is not yet ready to demonstrate, and where a site is ready to go, it often helps for people to see the function of the site.  This enhances a sense of participation in the site and encourages ongoing interest – at least long enough to actually turn up to the launch. 

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