Issues for Small Business Owners

A few recent posts of mine have focused on small business.  Check them out over on the Salesforce blog.

Quick and Dirty Guide to Calculating your Business’s ROI from Technology – in which I argue that there’s more to ROI than brand awareness and sales.

I’ll Tell You What I Want, What I Really, Really Want – in which I suggest that business strategy should be centered on service.

Small Business Owners: Everything You Know About Marketing Is Wrong – in which I am so bold as to suggest that advertising isn’t worth the money most businesses are paying.

Reports of the Death of Australian SMBs Have Been Greatly Exaggerated – in which I observe that the small to medium business market isn’t dying, it’s just at risk of becoming irrelevant.


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