Tag Archives: business

The Art of Keeping Appointments

Tweet  Actually the title of this post is a bit of a misnomer.  Keeping appointments in an age of competing calendar systems is a bit of a science, but we’ll come back to that. This week I’ve had about 4 … Continue reading

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Education is more important than ever for business

Tweet  As an old educator, it’s probably unsurprising that I value education.  I may even be biased in my perspective about its importance in life.  But I suspect I’m not overestimating the importance of education for business. It’s not just … Continue reading

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The Relationship between Conversations and Business Innovation

Tweet On my recent trip to London, I spent a lot of time catching up with friends on a one-to-one basis. I find this useful because I get more time to ask questions, hear about projects, and share my experiences … Continue reading

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A Post-Advertising World?

Vintage coke ad

Tweet I should start this post by pointing something out: I don’t work in the advertisng industry. I even question whether I’m technically a marketer. I like to think of myself as a communicator and hope I was an effective … Continue reading

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Help needed: how can I improve this formula?

Question

Tweet I need some feedback on the following and am genuinely looking at ways to improve this formula to better explain the effects of content sharing on reputation. I’ve been thinking about a way to calculate brand reputation online with … Continue reading

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What is good management?

Management process from wikimedia commons

Tweet Because I used to lecture in a management programme and because I’m still developing business curriculum and training programmes, I still read a lot of literature and listen to podcasts on management. Most of what I read and hear … Continue reading

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Objectives versus outcomes

A flower in a droplet - Spisharam - http://www.flickr.com/photos/spisharam/2401019802/

Tweet Following the Technology for Good event on Monday last week and my time in Las Vegas at the Word of Mouth Marketing Association conference, I wanted to explore a couple of the issues that keep popping up in presentations … Continue reading

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Social media presence

Orange Real Times Business Magazine

Tweet In other news, my article has appeared in the Orange Business Services magazine, on social presence and the enterprise.  Feel free to have a read and comment either here or over at the Orange blog.

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Unique views versus active users

Unique views

Tweet The fastest area of growth in my business at the moment is in customer engagement and social media performance measurement. Clearly this is indicative of three things: 1. Most companies at least have a social media presence, even if … Continue reading

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Social media marketing propaganda

Tweet Amidst the absurd flow of articles I’ve come across associated with social media and business in the past few weeks, I’m most irritated by headlines such as ‘how to make $$$ with social media’ and ‘all the tricks of … Continue reading

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