Tag Archives: marketing

A Post-Advertising World?

Vintage coke ad

Tweet I should start this post by pointing something out: I don’t work in the advertisng industry. I even question whether I’m technically a marketer. I like to think of myself as a communicator and hope I was an effective … Continue reading

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Updates, blog posts and general excitement about the new job

Tweet It’s been a while since I have had a chance to blog here, but that’s been because I’ve been flat out moving back to Oz and getting settled at 1000heads. I’m now happily ensconced in the Sydney office and … Continue reading

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Influence & marketing

Ripples by Lee Jordan from Flickr

Tweet Last night I spoke at an event in London for marketing and PR practitioners on influence. I quite deliberately constructed a presentation which I knew would not be popular; I wanted to challenge marketing professionals on their focus on … Continue reading

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Word of mouth and incentives for social media campaigns

Buzz - from Wikimedia Commons

Tweet Recently I’ve been approached by a number of people in the digital marketing sector to provide advice or give feedback on social media seeding campaigns for businesses. While each campaign has been different, and needed to address the specific … Continue reading

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Liveblogging final day at #womma

Talking from Wikimedia Commons

Tweet I’m here getting ready for the final morning’s keynote at the Word of Mouth Marketing Association’s annual summit.  This morning the opening keynote is ‘Tweets, Posts and Status Updates’, with Jeremiah Owyang, Rick Murray, David Chamberlin, Stephanie Agresta, and Erica Swallow … Continue reading

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The trough of disillusionment for social media strategies

Gartner Hype Cycle

Tweet I’m getting a lot of work lately from PR, media and buying agencies on social media strategy development.  And I love it.  It’s interesting work and I believe in what I am doing.  I’m subject to non-disclosure agreements so … Continue reading

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Social media marketing propaganda

Tweet Amidst the absurd flow of articles I’ve come across associated with social media and business in the past few weeks, I’m most irritated by headlines such as ‘how to make $$$ with social media’ and ‘all the tricks of … Continue reading

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Digital media events: May – July 2009

Tweet A few people have been asking me what’s happening by way of digital media events in coming months.  So I’m collating a list.  This isn’t comprehensive but it’s a start. MAY * Future of web design – 30 April … Continue reading

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Why the Skittles social media campaign failed

Tweet Yesterday, the candy brand Skittles relaunched its product with a social media campaign which would annoy the hell out of most social media marketers, let alone their unsuspecting consumers.  Their home page at skittles.com has been converted into a … Continue reading

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Social media ‘special sauce’

Tweet I’m reading a lot lately about the notion of status updates and alerts as key aspects – the ‘special sauce’ – of social media that need to be ‘harnessed’ for success in the global financial crisis.  But while I … Continue reading

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