Tag Archives: measurement

Measurement and why we do it

Measurement

Tweet This week I’ve rather been forced to consider measurement.  It’s not that I am against measurement; indeed I am an advocate of measurement as an essential tool for business, to appreciate performance, understand the market and find new opportunities. … Continue reading

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Measuring the wrong things

Tweet Over at CNNMoney, writers are hailing the end of Web 2.0 and the emergence of Web 3.0.  Let’s leave out, for the present, that they completely miss what Web 3.0 is purported to be, and have in fact shown … Continue reading

Posted in social media | Tagged , , | 6 Comments