Tag Archives: strategy

What is good management?

Management process from wikimedia commons

Tweet Because I used to lecture in a management programme and because I’m still developing business curriculum and training programmes, I still read a lot of literature and listen to podcasts on management. Most of what I read and hear … Continue reading

Posted in academic, business | Tagged , , | 7 Comments

Objectives versus outcomes

A flower in a droplet - Spisharam - http://www.flickr.com/photos/spisharam/2401019802/

Tweet Following the Technology for Good event on Monday last week and my time in Las Vegas at the Word of Mouth Marketing Association conference, I wanted to explore a couple of the issues that keep popping up in presentations … Continue reading

Posted in business | Tagged , , | 1 Comment

Unique views versus active users

Unique views

Tweet The fastest area of growth in my business at the moment is in customer engagement and social media performance measurement. Clearly this is indicative of three things: 1. Most companies at least have a social media presence, even if … Continue reading

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The trough of disillusionment for social media strategies

Gartner Hype Cycle

Tweet I’m getting a lot of work lately from PR, media and buying agencies on social media strategy development.  And I love it.  It’s interesting work and I believe in what I am doing.  I’m subject to non-disclosure agreements so … Continue reading

Posted in social media | Tagged , , , | 8 Comments

Content versus Income

Tweet I’ve been mulling over why it is I feel that Murdoch’s strategy for closing off content for subscription-only access is such a bad idea.  It sounds like an odd thing to do; those of us deeply associated with social … Continue reading

Posted in Ideas | Tagged , , , , | 1 Comment

2010 and social media advisors

Tweet As we get to the end of the year and the end of the decade, there are a lot of posts and articles listing top 10 successful companies/gadgets/social media incidents, as well as company/gadget/social media failures.  And there are … Continue reading

Posted in social media | Tagged , , , , , | 13 Comments